Account structure
Are your campaigns organized so the winners can scale and the losers are easy to spot?
Free, no pitch
Get a free teardown of your ad account. Findings in one business day.
If you are running ads, this is the fastest way to find out what they are actually doing. We go through your account across 10 checkpoints and send you a written action plan. Free. If your ads are already fine, we will tell you straight.
You own your ad account. We review it. We never touch it without you.
No invented numbers. Just a straight look at your real ads.
Findings are yours to keep. Fix it yourself or hire us. Up to you.
What we check
Ten checkpoints. Quick wins first.
One narrow thing: your ad account. Not your whole business. Ten points, in order of impact.
Heads up: recent Google changes are already folded into this checkup:
- Google is enforcing its business-name rules in October 2026. Generic names (think "Mountain View Plumber") get a warning first, then suspension risk. This checkup includes a business-name compliance check, so you hear it from us, not from Google.
- New on Oct 12: Google started auto-creating promotion assets from your website unless you opt out, so this checkup includes your automated-asset settings too.
- In healthcare? Google has stopped showing review stars on healthcare pages, so we flag anywhere your site leans on review markup that no longer displays.
- We check the chat options on your Google listing, now that Google is adding WhatsApp buttons to local listings.
- Run Local Service Ads? Google has published exactly what counts as a billable lead and how lead credits work, so we check your charged leads against Google's own rules.
Targeting
Are you reaching people who buy, or just people who browse?
Ad creative
Does your creative stop the scroll and say something real about what you sell?
Ad copy
Does your copy speak to what your customer actually wants, or does it talk about you?
Landing page
Does the page your ads send people to do its job, or does it leak the clicks you paid for?
Tracking
Is your pixel set up correctly, so you can actually see which ads bring customers?
Budget split
Is your money flowing to the campaigns earning it, or spread thin across everything?
Retargeting
Are you following up with the people who almost bought? Most businesses are not.
Frequency and fatigue
Are the same people seeing the same ad too many times? That burns money and goodwill.
The money question
Where is spend being wasted right now, in plain numbers? This is the part most reports skip.
How it works
Three steps. One business day.
Send your details
The short form below. Name, business, and email get it started. Takes about a minute.
We confirm
We reply by email or right here in chat. Sometimes we ask for a screenshot or two.
You get the findings
A written 10-point action plan within one business day, quick wins first. Free, and yours to keep.
Get your free checkup
Fill in the form and we will get started. No cost, no pitch, no 45-minute sales call.
Want the deeper version? The $297 Marketing Audit tears down your ads, your funnel, and your website, with a full fix list. See the Marketing Audit
Free means free
No cost, no pitch at the end, no 45-minute sales call required. We do this because it is the fastest way to show you how we think.
Yours to keep
If we are not a fit, you keep the findings either way. Fix it yourself, hand it to your current agency, or hire us. Up to you.
Fast turnaround
Findings land within one business day. Not next week, not "we will circle back." One business day.
If you hire us later
See packages
The True North Pact
The checkup is free either way. And if you ever hire us to run your ads, the True North Pact covers the first 30 days: hit the agreed lead target or you do not pay the management fee.
Quick answers
Fair questions.
Is it really free? What is the catch?
Really free. No catch. We review your ad account, send you the findings, and that is it. If you want help fixing what we find, we can talk about packages. If not, you keep the findings.
How fast do I get the findings?
Within one business day of your request. The findings come as a short written action plan, quick wins first, yours to keep.
What do you need from me?
Either read-only access to your ad account or a few screenshots of your campaigns, plus your website address. We confirm everything by email or right here in chat.
I am not running ads yet. Is this for me?
Not quite. The checkup tears down an existing ad account. If you are not running ads yet, start with our ad budget calculator to see what budget makes sense, then come back when you are ready.
Why are you doing this for free?
Because it is the fastest way to show you how we think. Some people hire us after. Others take the findings and handle things themselves. Either is fine.