We turn ad spend into customers.

True North Scales is a founder-led agency, and the experience behind it is hands-on: our founder started at 17 running her own Shopify store, spending her own money on Facebook and Instagram ads and learning what actually converts. Here’s what that gets you:

Founder-led work. No junior account managers. The person you talk to is the person doing the work. A named method instead of guesswork. Every engagement runs on the True North Method: Direction, Creative, Distribution, Optimization. A lower-risk first step. Start with a free 10-point checkup. If you want a deeper paid teardown, the Marketing Audit is $297.

And a guarantee in writing. If the agreed lead target isn’t hit in 30 days, you don’t pay our management fee.

You’re exactly who we built this for. Here’s how we’re different from the agency that burned you:

Plain-language reporting. Every month you see ad spend, cost per lead, leads, and customers. No vanity metrics dressed up as wins. You own your ad accounts. They’re in your name, under your control, always. You talk to the person doing the work. Strategy calls are with the person managing your account. Not a salesperson, not a junior. No long lock-in. It’s a 3-month initial term, then month-to-month with 30 days’ notice.

Honestly: you’ll see early signals in weeks 2 to 4. Creative goes live, the first data comes in, and we start seeing what’s resonating. We factor a 30-day learning phase into every account. A meaningful read on what’s working takes 60 to 90 days of testing and optimization.

No one can ethically promise you faster than that. Anyone who does is selling, not strategizing.

Sales in 30 days, or you don’t pay the management fee. In writing.

If the agreed lead target isn’t hit in your first 30 days, you don’t pay our management fee. We keep working free until we do. Agreed in writing before we spend a dollar.

We factor a 30-day learning phase into every account, and you’ll see early signals in weeks 2 to 4.

Ad spend is paid directly to Meta or Google and is non-refundable.

Yes. The Marketing Audit is $297 one-time. We review your ads, funnel, and website across 20+ checkpoints, then deliver a written report within 5 business days: what is broken, what is working, and what to fix first.

If you begin a monthly package within 14 days, the full $297 is credited to your first month. There is no obligation to continue.

The monthly fee covers the strategy, creative, campaign management, optimization, and reporting listed for your package. Ad spend is separate and is paid directly to the advertising platform from an account you own.

Your statement of work lists the exact platforms, campaign scope, deliverables, timeline, and approval process before you sign.

Yes, as an add-on to any package. Instagram Management is $750 a month: twelve posts a month designed, written, and posted for you, with a monthly content calendar you approve first.

On the founding rate, it’s $565 a month for the first three months. It is month-to-month, with 30 days' written notice to cancel.

Service starts with a 3-month initial term, then continues month-to-month. You can cancel with 30 days' written notice.

If the agreed lead target isn’t hit in your first 30 days, you don’t pay our management fee. Ad spend is paid directly to Meta or Google and is non-refundable. We factor a 30-day learning phase into every account, with early signals usually showing in weeks 2 to 4.

The person on your strategy call works on your account. The same team writes your creative, manages your ads, and reports your numbers. There’s no handoff to a junior team and no account-manager layer. Founder-led isn’t our marketing line; it’s the business model.

Fair question. Here’s the honest version.

You get the founder. No junior team learning on your budget. The person who built the method runs your account. The guarantee removes the risk. If the agreed lead target isn’t hit in 30 days, you don’t pay our management fee, and we keep working free until we do. In writing. Real practitioner history. Our founder started at 17 running her own store, spending her own money on Facebook and Instagram ads. That’s real testing, not textbook theory.

And you can judge the work before you commit: the free 10-point checkup shows you exactly how we think, on your own ads, before you spend a dollar.

No catch. The terms are agreed in writing before launch, and they’re simple.

Trigger: the agreed lead target isn’t hit in the first 30 days. What happens: you don’t pay our management fee, and we keep working free until we hit it. Not affected: ad spend, because it’s paid by you directly to Meta and Google. We never hold it.

There are a few working conditions on your side: an agreed monthly ad budget, creative approval within 3 business days, and prompt follow-up on the leads we send you. If you go dark for two weeks, we can’t be held to a sales target. That’s the whole thing.

No. The person on your strategy call is the person writing your creative, managing your campaigns, and reporting your numbers. There’s no account-manager layer and no junior team. Founder-led isn’t our marketing line, it’s the business model.

Every client’s results live in their reporting: spend, leads, cost per lead, and revenue, next to the target agreed in writing before launch. That reporting is the proof we stand behind, and it is exactly what you would get.

The fastest way to judge the work itself is to see it on your own ads: the free 10-point checkup shows you how we think before you pay a dollar, and the $297 audit is the full teardown, with a 14-day credit toward your first month if you start a package.

And the risk is ours: if the agreed lead target isn’t hit in your first 30 days, you don’t pay our management fee, and we keep working free until we do. Prefer to talk it through first? Email us, and we will walk you through exactly what we would do with your account.

We don’t set a minimum, but we’ll be straight about what makes sense. Spark fits up to $2,500 a month in ad spend. Scale fits $2,500 to $10,000. Empire fits $10,000 and up.

If your budget is too small for ads to work, we’ll tell you that instead of taking your money. That’s what the free checkup is for.

Honestly? You can. If you’ve got the time and want to learn, the free checkup might be all you need to get pointed the right way.

We exist for owners who’d rather run their business than live inside Ads Manager. The targeting, the creative testing, the weekly optimization, the plain-language reports. If that sounds like time you don’t have, that’s what you’re buying back.

After the initial 3 months, you’re month-to-month with 30 days’ written notice. When you leave, you keep everything: your ad accounts are in your name and under your control, always, and all the campaigns, creative, and data stay with you.

We don’t hold your accounts hostage. If you ever want to leave, leaving is easy. That’s how it should be.

Four things. Access to your ad accounts (advertiser access, they stay in your name). An agreed monthly ad budget before launch. Creative approval within 3 business days so nothing sits waiting. Prompt follow-up on new leads on your end, because ads can’t close sales alone.

That’s it. We handle the strategy, the creative, the build, the optimization, and the reporting.

Ask these five. Who owns the ad account and the pixel, me or you. Can I see pricing without getting on a sales call. What exactly happens in the first 30 days, in numbers. What happens to my data if I leave. Is there a way out if it does not work.

If an agency dodges any of those, walk away. Our answers are all on this page.

Get a second opinion first. Our free checkup looks at what is running now and tells you straight whether it is working.

If it is working, we will say so. No pitch either way.

Yes. Ten checkpoints across your ad account, findings within one business day, no cost and no pitch. Pick your format: a written breakdown by email, or a walkthrough right here in chat.

We do it free because it’s the fastest way to show you how we think. If we’re not a fit, you keep the findings either way.